Fever-Tree began in 2003 with a meeting of minds and one simple question. If three quarters of your G&T is the tonic, wouldn’t you want it to be the best?

Co-founders Charles and Tim were both working in different parts of the drinks business, and spotted that premium spirits were growing quickly.

From the very beginning, Charles and Tim approached their business in a different way. There would be no compromise at Fever-Tree. Flavour and quality were of the utmost importance. This mindset led them on an 18-month adventure from the archives of the British Library to facing the wrong end of a Kalashnikov in the Democratic Republic of Congo.

It concluded with the launch of their Premium Indian Tonic Water in 2005.